“Are you on Periscope?” “Never heard of Blab?” “What is your strategy for Meerkat?” “Do you advertise on Snapchat ?” “How many followers on your WeChat?” “Do you think Telegram is an effective way to reach Russian millennials?” Originally published on Pluris Medias Image brands with products or services to promote on social media are[…]
I like to look in front of me, as far ahead as I can. I rely on my background, (education and experience) and intuition to choose the appropriate path to take. But most of all, I like to think I never go down a route I have seen before; the world is so vast and[…]
In the past months I have been in contact with many European luxury brands on the digital topic. Whether they are independent or part of a group, emerging or based on heritage practices, family own or managed by a fund, they are all interested and concerned with the way digital is shaping their market[…]
This morning, in between two meetings, I had an hour to kill. Since I was in a very high shop density district of Paris I should spend some time to check out the retail reality again. Despite being in the highest shopping district of Paris 2 weeks before Christmas, there was very little traffic in[…]
For my english readers, sorry this post is in French. It is not translatable as it is about a digital campaign which uses humor and quibbles. Sushi Shop est mon pourvoyeur de sushis à domicile depuis plusieurs années, c’est même eux qui m’ont réconcilié avec la cuisine japonaise, parce que ce n’est pas tellement japonais… D’habitude[…]
The first reason is practical : www.domino.com was not available… I was not surprised obviously but I needed to find an extension to this (great 😉 ) DOMINO company name. I could have fallen back to using “consulting” but as I previously explained this was not my intention. And being rather faithful to my gut[…]
I like playing with my family at the domino game. It is so simple you can play as of 2 years old and still enjoy playing when very senior. It is one of the first simple games we are taught to think ahead, use strategy to place all our tiles and be the first one[…]
The first image that came to my mind with DOMINO was the videos on which you see a big installation of titles which are set up in such a way that one move has an effect on all. And those I prefer are the ones which end up showing a great picture. Check out this[…]
Once I decided I needed a “proper” name for my “structure” or “company”, I started using a methodology I had experienced in the past : do not keep the topic far from your mind, have a Note ready to welcome all good ideas, and think about it day and night…. I wish I could have applied an[…]
I had been for 20 years a corporate employee, with an employee number, a job title (I usually crafted it myself as it was a new position)… On my business cards my first and last name were always written under a great brand name… (I will see if I can find my old business cards to show[…]